artwork - copy (text and images) prepared for photo reproduction ascender - the rising stem of a lower case letter, ie. b, t, or h ASCII - the acronym for American Standard Code for Information Interchange. It is generally the simplest form a computer file can take baseline - the part of a line of type where most characters sit back up - print on the second side of a sheet bed - base of press, within which the form is held bind - secure leaves or sections into a book bindery - place where printed sheets are cut, folded, collated, or bound blanket cylinder - cylinder carrying the rubber blanket in an offset press blind emboss - to make an embossed impression on paper without ink or foil bleed - to make an image extend beyond the trim line of the finished printed piece blueline - photographic proof (blueprint) where all colors show as blue images bond paper - sized writing paper typically 8½" x 11", 70-90 lb. broadside - work printed on one side of a large sheet of paper bullet - a dot or other symbol used to distinguish items in a list calender - the process of passing paper through special rollers to make the surface very smooth caliper - a device used to measure the thickness of a sheet of printing paper, usually measured in microns, or thousandths of an inch. camera ready - artwork ready for photographic reproduction: finished artwork case bound - book bound in a cover (case) made with stiff boards covered with material cast coated paper - paper with very glossy finish, often on one side only chalking - powder effect on paper after ink has failed to dry satisfactorily coated paper - paper which after making has had a surface coating with clay collate - gather sections or leaves together in the correct order for binding color separations - four separate film images for reproduction from full-colored original corner marks - marks on art, negative or printed sheet to indicate the trim position cover weight paper - paper for the cover of a book, often supplied with text weight paper crop - eliminate outer portions of an image so the remainder is more useful cut flush - trim so that cover is same size as text pages deboss - precise term for embossing in which paper is pressed below its surface descender - the part of a letter that sits below the baseline, as found in the letters "j, q, p". die cut - metal shape with cutting edge which removes paper area dpi - "dots per inch": resolution screening spec for computerized output dummy - mock-up of final printed product ellipsis - the three dots (...) used to indicate missing copy when placed between two sentences or paragraphs em space - a blank space that is the width of a lower case "m" in a given typeface emboss - make relief image in paper by using a recessed die and counter die en space - a blank space that is the width of a lower case "n" in a given typeface end papers - leaves, sometimes decorated or marbled, which hold book into its cover engraving - relief image produced by removing materials from flat surface by hand or process EPS (encapsulated post-script) - a computer format developed by the Adobe Corporation used for object oriented graphic elements finished size - size of printed product after all operations finishing - post-printing operations: embellishing, trimming, folding, collating, binding, etc. foil stamp - print with heated die or type and metallic or pigmented foil font - the specific name given to a particular typeface, ie: Helvetica, Times Roman, etc. fold marks - lines on printed sheet showing where to fold it "for position only" (fpo) - photos or art at lower definition for placement purposes only, to be replaced before printing four color process - full color printing using three colored inks plus black front matter - material such as title page and contents that comes before the main text grain direction gamut - the amount of ink that a printing press can successfully put on a given sheet of paper. grain - direction of fibers in sheet: fibers mainly align with machine direction graphic - non-text element: sometimes means typesetting other than body text graphic design - that part of graphic arts concerned with the impact of the product grid - a usually invisible (unprinting) structure used in design layouts to give a uniform look to a page gutter - inner margin of book opening, occurring between left and right pages halftone - an image where illusion of shades of grey is achieved by graduated black dots hardback - book with stiff cover hickey - spot of dirt or dried ink on plate or blanket which shows in printing ink holdout - characteristic of paper that prevents absorbtion of ink italic - a character, or set of characters in a given typeface that have a forward slant kerning - improving the spacing between letters or sentences in a given typeface created by increasing or decreasing the amount of white space between the characters keyline - line that indicates the position of trimming, die-cuts, folding, embossing, etc., in a printed piece. Keylines are generally not visible in the final piece justified - a situation where a block of type is evenly spaced on the right and left sides laid paper - paper showing marks of wire supports in paper-making machine laminate - cover printed with protective plastic foil, usually by a heated roller process
lithography - printing from a plate, imaged with medium which attracts oil-based ink long grain - sheets cut so that the long dimension is along grain direction make ready - get job to print perfectly after mounting plate on press matte - smooth, but not glossy, paper finish mechanical - camera ready assembly of type and other images for printing moire (moray) - pattern appearing in image due to interference between two similar patterns mottle - uneven effects on image especially large solids, due to uneven inking or absorbtion newsprint - lower quality, absorbent paper from mechanical pulp offset - photolithography, today's common printing process overprint - add new item to already printed sheet pagination - putting of matter into pages perfect bind - trim off spine-edge and glue pages into cover picking - ink is too tacky, lifting fibers or coating from paper: fibers become hickeys pigment - finely ground solid material giving color and opacity to ink point size - size of type body PostScript - Adobe Systems' widely accepted system for defining and outputting text and images prepress - converting ideas and images into negatives and plates for printing press check - final check when job is already on press: examining first printed sheets printer spread - pages laid out in the way they will appear on the printing plate proof - a copy of the work in progress, usually for checking and correcting quarter bind - staple front and back covers onto book and cover spine with wide adhesive cloth ream - quantity of paper usually wrapped for distribution: commonly 500 sheets register - correct positioning of image on printed sheet reverse - alter an image so positive and negative are reversed saddle stitched - staple sheets into the fold, for books and booklets of modest size screen - film carrying fine rulings or dot patterns used in making halftones or tinting solid areas screen ruling - screens varying from 50 to 300 lines per inch, depending on paper and process section - printed sheet folded to 8, 16, etc., pages ready for binding and trimming set off - accidental transfer of image on one sheet to the back of the next sheet fed - press which prints on sheets of paper rather than a roll short grain - sheets with grain running in direction of the shorter dimension show through - visibility of printing on the other side due to lack of opacity in paper spine - edge of book where binding occurs stock - the type, weight and style of printing paper used for a project strike through - visibility of print on other side due to ink soaking through sheet super calendered - very smooth paper without coating, polished on heated rollers tabloid - page size of a small newspaper, measuring 11" x 17" when folded template - file containing layout details and page dimensions text weight paper - paper for the body of a book, often supplied with matching cover stock thermography - raised printing effect by dusting resinous powder onto wet ink and heating tint - color broken down with white ink or by using screen on solid area tip in - insert single leaf into book by gluing one edge transparency - positive image on transparent medium, usually a color photograph varnish - component of printing ink, boiled linseed oil, coating printed sheet for finished effect vellum - paper resembling calfskin, with rough and absorbent surface watermark - image or pattern within paper web fed - press which prints on a roll of paper weight - general term for thickness or heaviness of paper or board work and turn - both sides imposed side-by-side on one plate: print, turn, print again, cut wove paper - finely textured paper with no visible wire marks |